In October 2020 I moved from Cork to London with €3,000 to my name, no job, and no network.

Within two weeks I landed my first sales role. 100+ cold calls a day, an Irish accent half the people on the other end couldn't understand. I didn't care. For the first time my income was directly tied to my output. The better I got, the more I made. That was all I needed.

Six months later I joined Argus Media, selling commodity markets data to financial institutions. In my first year there I was the top closer across a global sales organisation of 100+ reps.

By April 2023, less than two and a half years after I'd started in sales, I was at S&P Global. Closing 6-figure deals. Managing 7-figure books of business. 6-figure career by 25.

Throughout that period, I'd also been coaching salespeople 1:1 on the side, people who'd found me through the sales content I was posting on LinkedIn. By the end of 2023 the coaching was pulling harder than the corporate role. I left S&P and went all in.

From there I built and scaled an online sales education company to multi 6-figures, coaching over 100 reps and placing them into sales roles in the process.

And every 1:1 call I took with the reps I was placing came back to the same thing. Not the script. Not the tactics. Their internal state. The thing holding them back, from closing more deals, making more commission, landing their dream role, was their inability to operate at their highest potential when the pressure was most intense.

The version of them that closed was always there. They just couldn't access it when the stakes increased, because they couldn't control their internal state.

I knew the pattern because I'd built the opposite version of it. The reason I'd been top performer at every sales role I'd ever had wasn't the script either. It was that my internal state had been dialled in the whole time.

So I went deeper into the thing that had quietly been driving every result of my career, meditation, breathwork, presence under pressure, and formalised it through a yoga teacher training in 2025.

What became clear was simple. Sales performance isn't just about what you do. It's about the state you do it from.

That's why I created Presence + Performance, to help sales reps scale to the next level. More commission. The next promotion. The move into senior sales. And the version of you those outcomes actually belong to. The way you carry yourself. Your presence. Your composure.

Because the next level isn't just what you achieve. It's who you become to live there.